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Cork Businesses Urged To Turn Digital To Recover Losses

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Cork digital marketing agency ePresence is urging local businesses to look to digital solutions and start their Christmas promotions earlier this year to recover losses suffered through the Covid-19 lockdowns. The agency wants to see Cork bounce back by taking advantage of the fact more people are shopping online.

Consumer habits have changed massively since the onset of the pandemic. According to the  2021 European E-commerce Report, there was a 10% rise in e-commerce business in 2020. Bringing the value of e-commerce to €757 billion in Europe alone. ePresence wants to see Cork’s business community benefit from this e-commerce trend.

“From extended lockdowns to delayed business re-opening, Irish businesses have come through another year of uncertainty,” says John Brennan, Owner and Director of ePresence.

“There are many ways local businesses can benefit from the rise in online shopping this Christmas, including selling online, social advertising and email marketing”.

5 Tips For Cork Businesses Getting Ready For Christmas

  1. October is the time to be fixing website bugs. Check that your online shop is working properly, that products and content are up to date and refresh any images that need updating.

  2. Set up an e-commerce site if you don’t have one already. Even vouchers sell well online. They are a simple way for any kind of business to capitalise on the popularity of online shopping and is ideal for the Christmas period.

  3. Use Google advertising to get ahead of the competition. Google advertising lets you target specific audience types in specific areas, ideal for local businesses.

  4. Let your customers know about your Christmas deals via email. Email marketing is an excellent Christmas promotion tool. When your customers are planning for the festive season, your products can be in their inboxes ready to buy.

  5. Advertise on social media. Social media advertising is an opportunity to get your brand in front of the right people. Targeted social media advertising campaigns can reach your customers when and however you choose. This allows you to target them when we know they are most likely to make a purchase online.