The CBA is delighted that the “Cork Cashes Out” initiative has won a major international award at the Contactless and Mobile Annual Awards in London.
The Cork Cashes Out initiative was one of four finalists in the Contactless & Mobile City category alongside wireless public transport payment projects in England and in the Czech Republic, and a mobile payment scheme in India. This prestigious award, run in association with Visa, is for the most ambitious and widespread initiative to implement mobile or contactless technology.
Cork Cashes Out was a pilot initiative rolled out by Cork City Centre Forum, supported by the Banking and Payments Federation Ireland, to make Cork City Ireland’s first cash-free city and is in line with Cork being a “smart” city.
The Cork City Centre Forum was established by the Cork Chamber in September 2014 and comprises all the major business stakeholders in Cork City. This includes retailers and business owners from across the city as well as Cork City Council, Cork Chamber of Commerce, An Garda Siochana and the Cork Business Association (CBA).
As part of its commitment to advance new innovative opportunities, Cork City Centre Forum launched the Cork Cashes Out initiative, a pilot scheme, in November 2015. ‘Cork Cashes Out’ was a first of its kind initiative aimed at encouraging the adoption of cash-free payment options by consumers and retailers and to position Cork as Ireland’s first ‘cash-free city’.
As Ireland’s second largest city with a “smart city” agenda, Cork was ideal for the roll out of Cork Cashes Out. To support the initiative an integrated communication plan was executed to coincide with the initial launch. This played an important role in raising awareness of the scheme among businesses and consumers, as well as education for the wider public about the benefits of using non-cash payment methods.
Finally, we wish to acknowledge the role of H&A Marketing in their excellent promotion of this campaign.